Lance Masten serves as the Regional Sales Director at ColorTokens Inc., where he leverages over 21 years of experience in security software sales to drive growth and innovation within the enterprise microsegmentation market. His extensive background spans various roles, including sales engineering, product management, and...
Lance Masten serves as the Regional Sales Director at ColorTokens Inc., where he leverages over 21 years of experience in security software sales to drive growth and innovation within the enterprise microsegmentation market. His extensive background spans various roles, including sales engineering, product management, and direct sales, which equips him with a comprehensive understanding of client needs and the evolving threat landscape. At ColorTokens, Lance is instrumental in promoting the Xshield platform, a cutting-edge solution that fortifies critical business systems with micro-perimeters, effectively preventing the lateral movement of malware and ransomware within computing environments.
In his current role, Lance is focused on establishing strategic partnerships and enhancing channel partner relationships, ensuring that organizations can effectively safeguard their data and customer information. His expertise in solution selling and complex sales processes allows him to tailor offerings that resonate with clients, addressing their unique security challenges. By employing advanced sales prospecting techniques and territory management strategies, Lance consistently identifies new opportunities for growth and expansion in a competitive market.
Lance's commitment to protecting clients from potential breaches is not just a professional obligation; it is a personal mission. He understands that in today's digital landscape, the stakes are higher than ever, and organizations must be proactive in their security measures. Through his leadership and vision at ColorTokens, Lance is dedicated to empowering businesses with the tools they need to navigate the complexities of cybersecurity, ensuring they are always prepared for the unexpected.