As the Global Marketing Director at Claire's, Lanae Rowe plays a pivotal role in shaping the brand's strategic direction and enhancing its market presence. With a keen understanding of consumer insights and merchandising priorities, Lanae spearheads the Seasonal Planning process for both Claire’s and Icing,...
As the Global Marketing Director at Claire's, Lanae Rowe plays a pivotal role in shaping the brand's strategic direction and enhancing its market presence. With a keen understanding of consumer insights and merchandising priorities, Lanae spearheads the Seasonal Planning process for both Claire’s and Icing, ensuring that marketing initiatives are not only innovative but also aligned with the evolving needs of the retail landscape. Her expertise in strategic planning and marketing communications enables her to create integrated promotional calendars that harmonize the customer experience across brick-and-mortar stores and e-commerce platforms.
Lanae's commitment to driving brand engagement is evident in her ability to curate consistent and compelling content across all marketing channels. By leveraging relationship marketing strategies, she transforms casual customers into passionate brand advocates and influencers. Her focus on actionable communication strategies ensures that competing business objectives are translated into clear, executable plans that resonate with target audiences.
Key projects under Lanae's leadership include the development of cross-channel marketing campaigns that enhance brand visibility and drive sales promotion. Her adeptness in advertising research and operations allows her to optimize marketing efforts, ensuring that every initiative is data-driven and results-oriented. As a self-starter, Lanae thrives in dynamic environments, consistently delivering flawless execution while fostering collaboration across teams. Her vision for Claire's not only elevates the brand but also sets a benchmark for excellence in the retail marketing sector.
