Lana Bedekovic Rosandic is a seasoned professional with over 19 years of experience in the communications industry, currently serving as the Owner and Managing Director of Alert d.o.o., a prominent full-service advertising agency. Under her leadership, Alert d.o.o. has established itself as a powerhouse in...
Lana Bedekovic Rosandic is a seasoned professional with over 19 years of experience in the communications industry, currently serving as the Owner and Managing Director of Alert d.o.o., a prominent full-service advertising agency. Under her leadership, Alert d.o.o. has established itself as a powerhouse in the technology, media, and entertainment sectors, delivering innovative marketing communications solutions that resonate with diverse audiences. Since founding the agency, Lana has spearheaded numerous key projects that showcase her expertise in digital strategy, public relations, and media relations, driving impactful campaigns that have garnered multiple accolades, including the prestigious Euro Effie award in 2014.
Lana's passion for creativity and strategic thinking is evident in her approach to advertising, where she seamlessly blends traditional and digital marketing techniques to achieve measurable results for her clients. Her proficiency in SEO and copywriting allows her to craft compelling narratives that not only engage but also convert target audiences. As a strong advocate for entrepreneurship, she fosters a culture of innovation within her team, encouraging collaboration and the exploration of new ideas that push the boundaries of conventional advertising.
In addition to her role at Alert d.o.o., Lana is actively involved in mentoring emerging professionals in the industry, sharing her insights on negotiation and strategic planning. Her commitment to excellence and her ability to navigate the ever-evolving landscape of marketing communications make her a respected leader and a valuable asset to the advertising community. With a keen eye on future trends, Lana continues to position Alert d.o.o. at the forefront of the industry, ensuring that the agency remains a trusted partner for clients seeking to elevate their brand presence in a competitive marketplace.
