Lama Z is a dynamic and seasoned communications professional currently serving as the Director of Communications at International Media Investments (IMI). In this pivotal role, she is responsible for shaping and executing the integrated communications strategy for a diverse portfolio of brands, including Sky News...
Lama Z is a dynamic and seasoned communications professional currently serving as the Director of Communications at International Media Investments (IMI). In this pivotal role, she is responsible for shaping and executing the integrated communications strategy for a diverse portfolio of brands, including Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic. With a keen focus on enhancing talent image and fostering a cohesive internal culture, Lama leads initiatives that not only elevate brand visibility but also promote diversity and inclusion across the organization.
Her expertise in crafting compelling press releases and newsletters has been instrumental in driving community engagement and outreach, ensuring that IMI's messaging resonates with various audiences. Lama’s passion for visual storytelling and copywriting shines through in her work, as she develops content that captures the essence of each brand while aligning with broader organizational goals. She is particularly proud of her involvement in community-focused initiatives that serve the greater good, leveraging her skills in public speaking and communications strategy to advocate for meaningful change.
Currently, Lama is spearheading key projects that aim to enhance IMI's cultural footprint and strengthen its commitment to diversity. By fostering an inclusive environment, she not only enriches the workplace culture but also enhances the overall narrative of IMI's brands in the media landscape. Her leadership in these areas underscores her belief that effective communication is not just about conveying information, but about building connections that inspire and empower communities.
