Laila Gosset is a seasoned Design Strategy leader with over 14 years of experience in navigating the complexities of product development and user experience design. Currently serving as the Director of Product & Experience Design at Visa, Laila plays a pivotal role in shaping the...
Laila Gosset is a seasoned Design Strategy leader with over 14 years of experience in navigating the complexities of product development and user experience design. Currently serving as the Director of Product & Experience Design at Visa, Laila plays a pivotal role in shaping the future of financial services and payment solutions. Her expertise lies in crafting innovative strategies that not only address user needs but also align with Visa's business objectives, ensuring that the products resonate with both existing and new customer audiences.
In her current role, Laila spearheads key projects that focus on developing a comprehensive vision for new financial products, leveraging her cross-disciplinary background in design, product management, and research. She collaborates closely with cross-functional teams, utilizing her skills in interaction design, branding, and corporate identity to create high-value user experiences that drive engagement and loyalty. Laila's human-centered approach is evident in her ability to distill complex business challenges into actionable insights, resulting in products that enhance the overall customer journey.
Among her notable projects, Laila has led initiatives that integrate advanced technologies into payment solutions, ensuring that Visa remains at the forefront of innovation in the financial sector. Her strategic thinking and leadership have not only contributed to the success of Visa's product offerings but have also fostered a culture of creativity and collaboration within her team. With a keen eye for typography and styling, Laila ensures that every aspect of the design process reflects Visa's commitment to excellence and user satisfaction. Through her work, she continues to redefine the landscape of financial services, making them more accessible and engaging for users worldwide.
