Kyle Wegner serves as the Vice President of Experience Strategy at RAPP, where he is at the forefront of transforming customer insights into actionable strategies that drive brand success. With a keen focus on the healthcare sector, particularly in his work with Eli Lilly, Kyle...
Kyle Wegner serves as the Vice President of Experience Strategy at RAPP, where he is at the forefront of transforming customer insights into actionable strategies that drive brand success. With a keen focus on the healthcare sector, particularly in his work with Eli Lilly, Kyle leads a talented team dedicated to best-in-class insight generation and audience planning. His expertise lies in leveraging data-led personalization techniques to create meaningful experiences that resonate with patients and elevate Lilly's business objectives.
Under Kyle's leadership, the team excels in journey planning and experience architecture, ensuring that every touchpoint is meticulously crafted to enhance patient engagement and satisfaction. His strategic approach is rooted in a deep understanding of emerging consumer trends and untapped platforms, allowing him to inspire creative teams and planners to innovate boldly while remaining aligned with client goals. Kyle's commitment to uncovering the perfect customer insight not only drives impactful marketing strategies but also fosters a collaborative environment where digital experts and client service teams can thrive.
With a robust skill set that includes SEO, analytics, and online marketing, Kyle is adept at navigating the complexities of the digital landscape. His ability to manage and motivate employees ensures that the team remains focused on delivering hard-working experiences that yield incredible results. For Kyle, the joy of his role comes from seeing the tangible impact of their efforts on both patients' lives and Eli Lilly's success, reinforcing his belief in the power of data-driven strategies to shape the future of healthcare marketing.
