Kyle Wakayama serves as the New Ventures Manager at Snow Peak USA, Inc., where he leverages his decade-long expertise in the outdoor industry to spearhead innovative brand experiences. With a strong focus on new business development, Kyle is at the forefront of Snow Peak's expansion...
Kyle Wakayama serves as the New Ventures Manager at Snow Peak USA, Inc., where he leverages his decade-long expertise in the outdoor industry to spearhead innovative brand experiences. With a strong focus on new business development, Kyle is at the forefront of Snow Peak's expansion efforts in the U.S., particularly through the conceptualization and operationalization of experiential business models. A key project under his leadership is the development of the US Campfield Concept, where he has meticulously crafted the initial business case and financial model, ensuring a robust foundation for this unique venture.
Kyle's role extends beyond mere project management; he is deeply involved in defining the Campfield customer journey, aligning it with program objectives to enhance customer engagement and brand loyalty. His ability to oversee design and construction teams showcases his proficiency in CapEx project management, ensuring that every aspect of the Campfield experience resonates with the brand's ethos of quality and connection to nature.
His skill set includes product design, customer journey mapping, and digital marketing, all of which are crucial in creating impactful brand moments that not only raise awareness but also inspire and foster loyalty among outdoor enthusiasts. With a keen analytical mindset and a flair for creative briefs and copywriting, Kyle is adept at translating complex ideas into compelling narratives that engage audiences across various platforms, including social media. As he continues to drive Snow Peak's vision forward, Kyle remains committed to building memorable experiences that celebrate the outdoors and strengthen community ties.
