Kyle Schlegel serves as the Vice President of Americas Marketing & Direct-to-Consumer (DTC) at Weber Inc., where he leverages over 20 years of award-winning global marketing expertise to drive brand innovation and business growth across the Americas, including the United States, Canada, and Latin America....
Kyle Schlegel serves as the Vice President of Americas Marketing & Direct-to-Consumer (DTC) at Weber Inc., where he leverages over 20 years of award-winning global marketing expertise to drive brand innovation and business growth across the Americas, including the United States, Canada, and Latin America. In this pivotal role, Kyle is responsible for spearheading comprehensive marketing strategies that not only enhance brand visibility but also deepen consumer engagement. His leadership has been instrumental in revitalizing Weber's brand presence, ensuring that it remains a true industry leader in the competitive landscape of outdoor cooking and grilling.
Kyle's key projects include the launch of innovative product lines that resonate with diverse consumer segments, supported by robust market research and shopper marketing initiatives. His ability to harness data-driven insights allows him to craft targeted marketing campaigns that effectively communicate Weber's value proposition, driving both brand loyalty and sales growth. Additionally, his expertise in public relations and market planning has positioned Weber as a thought leader in the industry, fostering strong relationships with key stakeholders and enhancing the brand's reputation.
Under Kyle's guidance, the marketing and DTC organizations have transformed into agile teams that embrace creativity and strategic thinking. His commitment to nurturing talent and fostering collaboration has resulted in a dynamic work environment that encourages innovation and excellence. With a keen eye for fashion photography and an understanding of FMCG dynamics, Kyle continues to push the boundaries of traditional marketing, ensuring that Weber not only meets but exceeds consumer expectations in an ever-evolving marketplace.
