Kurt Berlin serves as the Vice President of Design & Marketing at Whalen Furniture, where he leverages his extensive expertise in project management, product development, and digital marketing to drive innovative design solutions. With a keen eye for aesthetics and functionality, Kurt oversees the approval...
Kurt Berlin serves as the Vice President of Design & Marketing at Whalen Furniture, where he leverages his extensive expertise in project management, product development, and digital marketing to drive innovative design solutions. With a keen eye for aesthetics and functionality, Kurt oversees the approval of designs for customer presentations and proposals, ensuring that each product aligns with the brand's vision and meets the high standards of national retailers. His role requires a deep understanding of manufacturing processes across various product categories, allowing him to effectively communicate with overseas factory partners and the R&D team in China.
Kurt's proficiency in advanced technologies, such as 3D modeling and photorealistic computer renderings, enables him to create compelling visual representations of new furniture designs. His skills in Computer-Generated Imagery (CGI) and rendering not only enhance the design process but also streamline communication with stakeholders, ensuring that concepts are accurately conveyed. Additionally, Kurt's experience with Digital Asset Management (DAM) and Product Information Management (PIM) systems facilitates efficient workflow and data organization, crucial for maintaining consistency across marketing materials.
In his role, Kurt is also responsible for negotiating product pricing with factory partners, balancing quality and value to deliver competitive offerings in the market. His collaborative approach to team management fosters a creative environment where innovative ideas can flourish, ultimately contributing to Whalen Furniture's reputation for quality and design excellence. With a solid foundation in furniture manufacturing knowledge and construction techniques, Kurt Berlin continues to push the boundaries of design, making significant contributions to the industry.
