Kursten Hedgis serves as the Operations Manager and Director of Education at Land of Verse, where she leverages her marketing acumen to craft holistic strategies that empower passionate small business owners. With a focus on operational excellence, Kursten manages the daily functions of an international...
Kursten Hedgis serves as the Operations Manager and Director of Education at Land of Verse, where she leverages her marketing acumen to craft holistic strategies that empower passionate small business owners. With a focus on operational excellence, Kursten manages the daily functions of an international team of six, utilizing innovative tools like Leapsome to enhance productivity by 15%. By implementing Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), she effectively tracks progress and identifies areas for improvement, ensuring that the team remains aligned with overarching business goals.
In her role, Kursten excels at fostering collaborative, cross-functional environments that encourage creativity and innovation. Her expertise in content strategy and A/B testing allows her to optimize educational offerings, ensuring that they resonate with the target audience while driving engagement and conversion rates. She collaborates closely with stakeholders and strategic partners to develop robust systems and structures that scale the distribution of online pre-recorded education, making high-quality learning accessible to a broader audience.
A natural leader, Kursten combines big-vision thinking with a metrics-driven approach to deliver tangible results. Her proficiency in Google Analytics and research enables her to make data-informed decisions that enhance business development initiatives. As a lifelong learner, she is committed to continuous improvement, not only for herself but also for the teams she leads, ensuring that Land of Verse remains at the forefront of educational innovation in the small business sector.
