Krystal Willis serves as the Enterprise CX Manager at Bridgestone Americas, where she leverages over 20 years of extensive experience in sales and technology to drive customer experience initiatives. In her current role, Krystal is pivotal in the integration of innovative cloud-based solutions and data...
Krystal Willis serves as the Enterprise CX Manager at Bridgestone Americas, where she leverages over 20 years of extensive experience in sales and technology to drive customer experience initiatives. In her current role, Krystal is pivotal in the integration of innovative cloud-based solutions and data migration strategies, particularly following Bridgestone's strategic acquisition of Azuga for $391 million in 2021. This acquisition has positioned Bridgestone at the forefront of the connected vehicle and telematics software market, enabling the company to harness valuable insights from vehicle usage and driver behavior data.
Krystal's expertise in software project management and her proficiency in Software as a Service (SaaS) have been instrumental in optimizing the customer experience across Bridgestone's diverse portfolio. She excels in creative strategy development, ensuring that customer needs are met while aligning with the company’s broader business objectives. Her role also involves contract negotiation and managing B2B relationships, which are critical in fostering partnerships that enhance service delivery and customer satisfaction.
Furthermore, Krystal's experience in mergers and acquisitions (M&A) allows her to navigate the complexities of integrating new technologies and teams into Bridgestone's existing framework. Her commitment to excellence in customer service and her ability to present compelling sales presentations have made her a key player in driving the company's growth and innovation in the automotive sector. As Bridgestone continues to evolve in the rapidly changing landscape of fleet management and telematics, Krystal's leadership and insights will undoubtedly play a crucial role in shaping the future of customer experience at the company.
