Kristyn Lawson serves as the CEO and President of Preferred Sales + Marketing (PSM), where she leverages her extensive expertise in the fresh foods, agriculture, produce, and beverage industries to drive transformative growth for her clients. With a proven track record in both branded and...
Kristyn Lawson serves as the CEO and President of Preferred Sales + Marketing (PSM), where she leverages her extensive expertise in the fresh foods, agriculture, produce, and beverage industries to drive transformative growth for her clients. With a proven track record in both branded and private label programs, Kristyn has successfully navigated the complexities of conventional retail, club accounts, mass and discount retailers, convenience stores, and specialty/natural channels. Her strategic vision and innovative approach to brand building have established her as a key category disruptor in the North American market.
At PSM, Kristyn is at the forefront of leading companies to thrive through comprehensive business and marketing strategies. She excels in market research, product development, and promotional planning, ensuring that her clients not only launch new products effectively but also craft compelling brand stories that resonate with consumers. Her ability to drive distribution wins and boost velocity strategies has resulted in significant net growth gains for numerous brands.
Kristyn’s leadership is characterized by her commitment to fostering collaboration and team building, empowering her team to execute strategic plans that align with the evolving market landscape. Her proficiency in managing national accounts and understanding income statements further enhances her capability to deliver impactful marketing strategies tailored to both trade and consumer platforms. With a focus on innovation and excellence, Kristyn Lawson continues to redefine success in the fresh foods and beverage sectors, making her a pivotal figure in the industry.
