Kristina Ford is a dynamic Freelance Brand Strategy Director and Independent Brand Strategy & Consumer Insights Director, bringing over 12 years of rich experience in brand marketing and strategic insights. Currently, Kristina is at the forefront of transforming how brands connect with families and shoppers,...
Kristina Ford is a dynamic Freelance Brand Strategy Director and Independent Brand Strategy & Consumer Insights Director, bringing over 12 years of rich experience in brand marketing and strategic insights. Currently, Kristina is at the forefront of transforming how brands connect with families and shoppers, leveraging her deep understanding of consumer behavior to drive impactful marketing strategies. Her current role involves consulting with a diverse array of agencies and companies, where she leads brand strategy and research projects that unlock hidden potentials and propel businesses toward achieving their goals.
Kristina’s expertise spans a wide range of disciplines, including category management, media planning, and social media measurement. She excels in crafting branding and identity strategies that resonate with target audiences, ensuring that brands not only stand out but also foster lasting connections with consumers. Her proficiency in strategic insights and consumer insight generation allows her to identify key trends and preferences, enabling brands to innovate and adapt in an ever-evolving marketplace.
Key projects Kristina has spearheaded include developing comprehensive brand positioning strategies that align with consumer needs and market dynamics. Her work in user experience testing has provided invaluable feedback for brands looking to enhance their customer journeys. As a passionate storyteller and empathetic strategist, Kristina is dedicated to delivering practical solutions that empower brands to thrive, making her an invaluable asset to any organization seeking to elevate its brand strategy and deepen its consumer engagement.
