Kristin Tripoli is a dynamic marketing professional currently serving as the Head of Marketing at a leading Healthcare Technology Company. With a diversified background and an impressive track record, Kristin has established herself as a key player in the intersection of healthcare and technology. Her...
Kristin Tripoli is a dynamic marketing professional currently serving as the Head of Marketing at a leading Healthcare Technology Company. With a diversified background and an impressive track record, Kristin has established herself as a key player in the intersection of healthcare and technology. Her strategic vision and creative talent have been instrumental in driving the company’s marketing initiatives, particularly in enhancing brand visibility and optimizing customer acquisition costs.
In her current role, Kristin has successfully cut the marketing budget by over $700,000 while simultaneously decreasing the customer acquisition cost (CAC) by two-thirds, achieving the lowest CAC in three years. This remarkable feat underscores her expertise in strategic planning and business development, showcasing her ability to deliver results without compromising quality. Kristin leads a dedicated team of three and collaborates with multiple vendors, ensuring that all marketing efforts are aligned with the company’s overarching goals.
One of her standout projects includes the comprehensive rebranding and rewriting of two corporate websites along with all landing pages, significantly improving search engine optimization (SEO) and search engine marketing (SEM) metrics. Her proficiency in website design and management, coupled with her analytical skills, has allowed her to create a seamless user experience that drives engagement and conversion.
Kristin's responsibilities extend beyond digital marketing; she oversees all internal and external marketing communications, ensuring consistent messaging across various media platforms. Her strong negotiation skills and budgeting acumen further enhance her ability to manage resources effectively. With a passion for healthcare technology and a commitment to excellence, Kristin Tripoli continues to make a significant impact in her field, earning stellar references and recognition for her innovative approach to marketing.
