As the Vice President of Media Partnerships and Experiential at Wilkins Media, Kristin Sherwood stands at the forefront of innovative marketing strategies that drive significant revenue growth and enhance client engagement. With a robust track record of securing $845 million in incremental revenue across diverse...
As the Vice President of Media Partnerships and Experiential at Wilkins Media, Kristin Sherwood stands at the forefront of innovative marketing strategies that drive significant revenue growth and enhance client engagement. With a robust track record of securing $845 million in incremental revenue across diverse platforms over the past four years, Kristin exemplifies a collaborative leadership style that prioritizes client relationship management and strategic partnerships. Her expertise in developing comprehensive marketing and media strategies for local, regional, and national accounts has positioned her as a key player in launching brands in competitive markets, ensuring they not only capture attention but also foster meaningful consumer interactions.
Kristin's approach to marketing is both passionate and consultative, leveraging her deep understanding of digital media, programmatic advertising, and experiential formats to create turnkey solutions that resonate with target audiences. By integrating creative strategy with data-driven insights, she crafts campaigns that not only elevate brand visibility but also drive engagement across multiple channels, including out-of-home (OOH) and mobile platforms. Her ability to navigate the complexities of the digital landscape while maintaining strong agency relationships has been instrumental in enhancing sales performance and client retention.
In an industry that demands constant innovation, Kristin Sherwood continues to raise the bar, inspiring her team and clients alike to think outside the box and embrace new opportunities. Her commitment to excellence and her strategic vision make her a valuable asset to Wilkins Media and a respected leader in the marketing and media landscape.
