As the Director of Marketing Communications at Cacique Foods, LLC, Kristin Santiago plays a pivotal role in shaping the brand's consumer-driven marketing strategy. With a deep-seated passion for connecting with diverse audiences, Kristin leads initiatives that enhance brand perception and foster meaningful relationships with consumers....
As the Director of Marketing Communications at Cacique Foods, LLC, Kristin Santiago plays a pivotal role in shaping the brand's consumer-driven marketing strategy. With a deep-seated passion for connecting with diverse audiences, Kristin leads initiatives that enhance brand perception and foster meaningful relationships with consumers. Her expertise in multicultural marketing allows her to craft campaigns that resonate with a wide array of demographics, ensuring that Cacique's multi-category offerings are not only recognized but celebrated across various cultural landscapes.
Currently, Kristin is spearheading several key projects aimed at elevating Cacique's visual identity and positioning within the competitive food industry. By developing comprehensive marketing plans that integrate advertising and public relations, she ensures that the brand's messaging is consistent and impactful. Her advanced skills in marketing communications planning enable her to analyze market trends and consumer insights, driving strategic activations that engage and inspire.
In addition to her strategic prowess, Kristin is adept at managing brand partnerships that amplify Cacique's reach and enhance its reputation. She leverages her strong analytical abilities to conduct P&L analysis and reporting, providing valuable insights that inform pricing strategies and overall brand strategy. With a keen eye for social media marketing, Kristin is committed to harnessing digital platforms to foster community engagement and brand loyalty. Her holistic approach to marketing not only drives growth for Cacique Foods but also reflects her unwavering dedication to bringing value to consumers and stakeholders alike.
