Kristin Pierce serves as the Head of Americas Marketing & Global Partner Marketing at Stripe, where she leverages over 20 years of B2B marketing expertise to drive strategic initiatives that fuel the company’s growth in the competitive landscape of cloud, software, and infrastructure technology solutions....
Kristin Pierce serves as the Head of Americas Marketing & Global Partner Marketing at Stripe, where she leverages over 20 years of B2B marketing expertise to drive strategic initiatives that fuel the company’s growth in the competitive landscape of cloud, software, and infrastructure technology solutions. Reporting directly to the Chief Marketing Officer, Kristin leads a dynamic team of over 70 marketing professionals across multiple regions, including AMER, EMEA, and APAC. Her leadership is pivotal in orchestrating global demand generation and field marketing efforts, ensuring that Stripe's messaging resonates with diverse audiences while aligning closely with the company’s sales-led growth strategy.
Under Kristin's guidance, key projects have included the development and execution of integrated marketing campaigns that enhance customer acquisition and accelerate deal closure. Her proficiency in multi-channel marketing and lead generation has resulted in significant improvements in engagement metrics and conversion rates. Kristin is also instrumental in fostering strategic partnerships and enhancing executive marketing initiatives, which are crucial for building long-term relationships with key stakeholders and driving brand loyalty.
In addition to her focus on demand generation, Kristin emphasizes the importance of event management and corporate events as a means to showcase Stripe’s innovative solutions and connect with potential clients. Her adeptness in program management and vendor management ensures that every marketing initiative is executed seamlessly, maximizing ROI and impact. With a strong foundation in product marketing and business development, Kristin Pierce continues to position Stripe as a leader in the fintech space, driving both brand awareness and market penetration through her strategic vision and collaborative approach.
