Kristin Mayer, the visionary Founder and Designer at Brand Betty, Inc., is redefining the landscape of branding within the endurance sports industry. With a rich portfolio that showcases her expertise in art direction and graphic design, Kristin has successfully pushed the boundaries of traditional design...
Kristin Mayer, the visionary Founder and Designer at Brand Betty, Inc., is redefining the landscape of branding within the endurance sports industry. With a rich portfolio that showcases her expertise in art direction and graphic design, Kristin has successfully pushed the boundaries of traditional design to create compelling branding campaigns that resonate with both media and consumer audiences. Her work encompasses a wide array of deliverables, including logo design, advertising, marketing collateral, and digital assets, all tailored to elevate the visibility and impact of her clients.
At Brand Betty, Kristin has spearheaded key projects for notable partners such as Active.com and Competitor Publishing, where her innovative approach has transformed brand identities and enhanced market presence. Her collaborations extend to major consumer brands like Sony and Verve Wireless, where she has crafted engaging marketing strategies that leverage social media and advertising to connect with target demographics effectively. Kristin’s keen eye for layout and brand development has resulted in visually striking catalogs, newsletters, and packaging that not only capture attention but also drive consumer engagement.
With a deep understanding of the endurance sports sector, Kristin combines her passion for athletics with her design acumen, creating unique visual narratives that inspire and motivate. Her commitment to excellence and creativity has positioned Brand Betty, Inc. as a leader in the industry, making Kristin a sought-after expert for brands looking to make a lasting impact in a competitive market. Through her work, she continues to set new standards in branding, ensuring that every project reflects the spirit and energy of the endurance sports community.
