Kristin Lee is a dynamic digital leader and product strategist currently serving as the Senior Manager of Product Engagement, Partner Marketing, and Growth at Rapyd. In this pivotal role, she leverages her extensive expertise in product marketing and customer experience to drive innovative partnership and...
Kristin Lee is a dynamic digital leader and product strategist currently serving as the Senior Manager of Product Engagement, Partner Marketing, and Growth at Rapyd. In this pivotal role, she leverages her extensive expertise in product marketing and customer experience to drive innovative partnership and channel marketing initiatives. Kristin has successfully created and implemented Rapyd’s partnership marketing program, which includes a comprehensive go-to-market (GTM) strategy, tailored marketing materials, and the execution of new partner launches. Her strategic approach not only enhances brand visibility but also fosters robust lead generation through engaging conference and trade show presentations.
With a strong foundation in both B2B and B2C environments, Kristin is passionate about crafting valuable user experiences that resonate with diverse audiences. Her commitment to user advocacy and agile development principles ensures that every marketing initiative is aligned with customer needs and expectations. Kristin’s collaborative mindset and mentorship skills empower her team to embrace creative problem-solving, driving continuous improvement in marketing strategies.
Her proficiency in digital marketing, including social media marketing, email marketing, and online advertising, positions her as a key player in enhancing Rapyd’s market presence. Kristin’s ability to synthesize insights from user research and product management allows her to develop compelling marketing strategies that not only elevate brand engagement but also contribute to sustained growth. As she continues to navigate the ever-evolving landscape of digital marketing, Kristin remains dedicated to fostering partnerships that create meaningful connections and drive success for Rapyd and its partners.
