Kristin Hangebrauck serves as the Vice President of Digital Customer Experience at Southern Glazer's Wine & Spirits (SGWS), where she spearheads transformative initiatives that redefine how consumers engage with the brand. With over 15 years of experience leading teams through significant eCommerce technology transformations, Kristin...
Kristin Hangebrauck serves as the Vice President of Digital Customer Experience at Southern Glazer's Wine & Spirits (SGWS), where she spearheads transformative initiatives that redefine how consumers engage with the brand. With over 15 years of experience leading teams through significant eCommerce technology transformations, Kristin has a proven track record of driving innovation in digital customer experiences. At SGWS, she leads the Product and Digital Operations teams for Proof Commerce, focusing on creating cutting-edge, AI-driven solutions that enhance customer interactions and streamline online purchasing processes.
Under Kristin's leadership, the team is currently developing a suite of innovative experiences that leverage generative AI and GPT assistants to offer personalized, responsive customer service. This initiative is part of SGWS's broader digital transformation strategy, aimed at capturing new market opportunities and fostering deeper connections with consumers. Kristin's expertise in product vision and strategy, combined with her commitment to leadership development, positions her as a key player in the company's efforts to shift from traditional desktop to mobile-first customer experiences.
As SGWS embarks on this ambitious journey, Kristin is actively seeking to attract top talent in product management, design, and engineering to bolster the team’s capabilities. Her focus on automating workflows and enhancing online customer assistance reflects her dedication to creating a seamless and engaging digital landscape for direct-to-consumer (DTC) brands. With a keen understanding of eCommerce dynamics and a passion for harnessing technology to improve customer experiences, Kristin is poised to lead SGWS into a new era of digital excellence.
