Kristin Fraser, as the founder and CEO of The Grapeseed Company, is at the forefront of a transformative movement in the beauty industry, where sustainability meets innovation. Under her leadership, the company has carved a niche by upcycling red wine waste from California and Oregon...
Kristin Fraser, as the founder and CEO of The Grapeseed Company, is at the forefront of a transformative movement in the beauty industry, where sustainability meets innovation. Under her leadership, the company has carved a niche by upcycling red wine waste from California and Oregon into luxurious, antioxidant-rich skin, body, and hair care products. This unique approach not only addresses the environmental impact of the wine industry but also champions the use of certified organic and locally sourced ingredients, ensuring that every product is as eco-friendly as it is effective.
Kristin's expertise in organic chemistry and product development allows her to formulate high-quality beauty products that harness the natural benefits of grape seeds and other botanical ingredients. Her commitment to innovation is evident in the handcrafted nature of The Grapeseed Company's offerings, which include steam-distilled essential oil blends that elevate the sensory experience of skincare. Additionally, her background in international marketing has enabled the brand to reach a global audience, promoting the message of sustainable beauty far beyond Santa Barbara.
Key projects under Kristin's guidance include collaborations with local vineyards to source raw materials and initiatives aimed at educating consumers about the benefits of natural ingredients. The Grapeseed Company's retail presence at the Seaside Makers Collective in Santa Barbara serves as a hub for community engagement, where customers can learn about the brand's eco-conscious practices and the science behind its products. Kristin Fraser’s vision not only redefines beauty standards but also inspires a new generation of consumers to make informed choices about their skincare routines, making her a pivotal figure in the intersection of beauty, sustainability, and innovation.
