Kristin Cummings is a seasoned integrated marketing and communications professional with over 30 years of progressive experience, currently serving as the Founder of Simple Interest Marketing & Communications. In her role, Kristin identified a critical market need for high-performance, value-driven financial services marketing, leading her...
Kristin Cummings is a seasoned integrated marketing and communications professional with over 30 years of progressive experience, currently serving as the Founder of Simple Interest Marketing & Communications. In her role, Kristin identified a critical market need for high-performance, value-driven financial services marketing, leading her to develop and implement a unique business model that has proven both successful and sustainable. Under her leadership, the firm experienced remarkable growth, expanding from $50,000 to an impressive $3.1 million in revenue.
Kristin’s expertise lies in strategic financial planning, creative strategy, and user experience (UX), which she deftly combines to craft ambitious marketing initiatives that resonate with target audiences. Her ability to build and lead high-performing teams of 27-35 employees, contractors, and vendors has been pivotal in executing comprehensive marketing strategies that drive measurable results. Known for her can-do attitude and problem-solving skills, Kristin fosters a culture of innovation and collaboration, empowering her team to push boundaries and achieve excellence.
In her current advisory capacity, Kristin continues to influence the strategic direction of the firm, leveraging her extensive experience in risk management and new business development to guide emerging projects. Her commitment to internal training ensures that the next generation of marketing professionals is equipped with the skills necessary to thrive in a competitive landscape. With a focus on web design and advertising, Kristin remains at the forefront of industry trends, consistently delivering value to clients and setting new standards in financial services marketing.
