As the Director of Communications and Marketing at the New Mexico Mortgage Finance Authority (MFA), Kristie Garcia plays a pivotal role in advancing the organization’s mission to ensure that all New Mexicans have access to quality affordable housing. With over 20 years of experience in...
As the Director of Communications and Marketing at the New Mexico Mortgage Finance Authority (MFA), Kristie Garcia plays a pivotal role in advancing the organization’s mission to ensure that all New Mexicans have access to quality affordable housing. With over 20 years of experience in strategic communications, media relations, and project management, Kristie leverages her extensive background to craft compelling narratives that resonate with diverse audiences. Her expertise in public relations and marketing enables her to effectively promote MFA’s innovative products and services, which are designed to strengthen families and communities across the state.
In her current role, Kristie leads key initiatives that enhance MFA’s visibility and engagement within the community. She spearheads comprehensive marketing campaigns that not only highlight the agency's offerings but also educate the public on the importance of affordable housing. Kristie’s adeptness in news writing and event planning allows her to coordinate impactful outreach events, fostering connections between stakeholders and the communities they serve. By utilizing her skills in communications, she ensures that MFA’s messages are clear, consistent, and aligned with the organization’s vision.
Kristie’s diverse professional background, which spans the sports industry, higher education, and government, enriches her approach to communications. Her entrepreneurial experience as a small business owner further informs her strategic mindset, allowing her to navigate challenges with creativity and resilience. As she continues to drive MFA’s communications efforts, Kristie remains committed to advocating for housing solutions that empower New Mexicans and build stronger, more vibrant communities.
