As the President of Zodica Perfumery, Kristi M. brings over a decade of experience in the beauty industry, specializing in the development and growth of clean-formulated brands. Her journey culminated in the creation of Zodica, an indie perfume line that has quickly garnered a dedicated...
As the President of Zodica Perfumery, Kristi M. brings over a decade of experience in the beauty industry, specializing in the development and growth of clean-formulated brands. Her journey culminated in the creation of Zodica, an indie perfume line that has quickly garnered a dedicated following thanks to its unique celestial-inspired fragrances. Each scent is meticulously crafted to embody the emotions and seasonal nuances of the zodiac signs, reflecting Kristi's deep understanding of branding and identity in the beauty sector.
Under her leadership, Zodica Perfumery has not only achieved significant media publicity but has also expanded its reach through strategic partnerships, including a notable distribution channel with QVC. This expansion has necessitated the opening of a brick-and-mortar storefront and production space, allowing for increased capacity and a more immersive customer experience. Kristi's expertise in marketing, public relations, and brand management has been pivotal in establishing Zodica as a standout player in the artisanal fragrance market.
Kristi's approach combines creative direction with strategic planning, ensuring that every aspect of the brand resonates with its target audience. Her commitment to clean beauty and artisanal craftsmanship positions Zodica as a leader in the indie fragrance space, appealing to consumers who value authenticity and sustainability. With a keen eye for market trends and a passion for storytelling, Kristi continues to innovate and elevate the Zodica brand, making it a beloved choice for fragrance enthusiasts seeking something truly unique.
