As the Founder and CEO of Upside Design & Strategy, Kristi Bryden stands at the intersection of product leadership and innovative design, leveraging over a decade of experience in both B2B and B2C sectors. Her extensive background spans critical industries such as government, education, banking,...
As the Founder and CEO of Upside Design & Strategy, Kristi Bryden stands at the intersection of product leadership and innovative design, leveraging over a decade of experience in both B2B and B2C sectors. Her extensive background spans critical industries such as government, education, banking, and retail, where she has successfully collaborated with Fortune 500 companies to build diverse, cross-functional teams that tackle complex challenges. Kristi’s strategic vision is a cornerstone of her leadership style, enabling her to navigate the delicate balance between long-term objectives and immediate actions, ensuring sustainable growth and innovation.
At Upside Design & Strategy, Kristi leads key projects that emphasize the integration of effective design principles with robust product strategies. Her expertise in user experience (UX) and user interface (UI) design is complemented by her skills in information architecture and usability testing, allowing her to create intuitive user flows that enhance customer engagement. Kristi is also a passionate advocate for diversity, equity, and inclusion within the design and art communities in Colorado, actively working to foster an environment that values diverse perspectives and creativity.
Her approach is deeply rooted in design thinking, facilitating collaborative workshops that empower teams to innovate and think critically about user needs. By employing interactive project management techniques, Kristi ensures that every project not only meets client expectations but also resonates with end-users, driving meaningful impact. As a tech-savvy leader, she remains at the forefront of industry trends, continuously adapting her strategies to harness emerging technologies and methodologies, ultimately steering her clients toward a more prosperous and inclusive future.
