Kristen Wilk serves as the Senior Manager of Life Sciences at PepsiCo, where she expertly navigates the intersection of nutrition and marketing to drive impactful strategies for PepsiCo Foods North America. With a robust background in nutrition communications, Kristen leads a dynamic team dedicated to...
Kristen Wilk serves as the Senior Manager of Life Sciences at PepsiCo, where she expertly navigates the intersection of nutrition and marketing to drive impactful strategies for PepsiCo Foods North America. With a robust background in nutrition communications, Kristen leads a dynamic team dedicated to providing comprehensive nutrition business support. Her role involves crafting innovative marketing strategies that resonate with health-conscious consumers while aligning with PepsiCo’s commitment to sustainability and wellness.
Kristen’s expertise in sports nutrition and fitness uniquely positions her to understand the evolving consumer landscape, allowing her to develop targeted campaigns that promote healthier choices. She is currently spearheading key projects that leverage social media and blogging to engage with diverse audiences, fostering a community around nutrition education and healthy living. Her creative thinking and resilient problem-solving skills are crucial as she tackles the challenges of communicating complex nutritional information in an accessible and engaging manner.
As a lifelong learner and dedicated athlete, Kristen embodies the passion she encourages in others. Her experience in management and strategy enables her to lead her team effectively, ensuring that they not only meet but exceed the expectations of stakeholders. Kristen’s commitment to fostering a culture of collaboration and innovation within her team is evident in the successful initiatives she has implemented, which have significantly enhanced PepsiCo’s brand reputation in the health and wellness space. Through her work, Kristen continues to inspire others to embrace a balanced lifestyle, making a lasting impact on the industry and the communities she serves.
