As an Account Director at Zeta Global, Kristen Vandenberg leverages her two decades of extensive experience in advertising, marketing, and brand management to drive impactful strategies for high-profile clients, including T-Mobile. Her expertise spans a diverse array of industries, such as travel, technology, consumer packaged...
As an Account Director at Zeta Global, Kristen Vandenberg leverages her two decades of extensive experience in advertising, marketing, and brand management to drive impactful strategies for high-profile clients, including T-Mobile. Her expertise spans a diverse array of industries, such as travel, technology, consumer packaged goods, and telecommunications, allowing her to craft tailored solutions that resonate with varied target audiences. Kristen excels in strategic brand positioning, ensuring that each campaign not only aligns with the client's vision but also stands out in a competitive marketplace.
Currently, Kristen is spearheading innovative marketing initiatives for T-Mobile, focusing on enhancing brand visibility and customer engagement through integrated campaigns that encompass digital strategy, direct mail, and broadcast media. Her proficiency in creative briefs and strategic communications enables her to collaborate effectively with cross-functional teams, ensuring that every aspect of the campaign is executed flawlessly. Kristen's adeptness in relationship marketing fosters strong client partnerships, which are essential for understanding and anticipating client needs in an ever-evolving digital landscape.
In addition to her project management skills, Kristen is well-versed in media planning, utilizing data-driven insights to optimize campaign performance and maximize ROI. Her commitment to excellence and her ability to navigate complex marketing challenges make her a valuable asset to Zeta Global and a trusted partner for T-Mobile. Through her leadership, Kristen continues to push the boundaries of brand management, delivering results that not only meet but exceed client expectations.
