Kristen Sasser serves as the Director of Sales Enablement, Sales Operations, and Marketing at Decker Communications, where she leverages her extensive expertise in B2B and B2C marketing to drive impactful demand generation strategies and enhance brand positioning. With a proven track record in both agency...
Kristen Sasser serves as the Director of Sales Enablement, Sales Operations, and Marketing at Decker Communications, where she leverages her extensive expertise in B2B and B2C marketing to drive impactful demand generation strategies and enhance brand positioning. With a proven track record in both agency and client-side roles, Kristen excels in orchestrating comprehensive marketing campaigns that elevate brand awareness and facilitate customer acquisition across multiple channels, including online, television, radio, print, and outdoor advertising.
In her current role, Kristen spearheads a dynamic Go-To-Market (GTM) team, overseeing critical functions such as Sales Operations and Sales Enablement, while also managing Client Services. Her leadership has been instrumental in successfully executing a major rebranding initiative and a complete website redesign, which have significantly improved user engagement and lead generation metrics. By employing her skills in SEO, content strategy, and search engine marketing (SEM), Kristen ensures that Decker Communications maintains a competitive edge in the market.
Kristen is not only a strategic thinker but also a dedicated mentor, fostering a collaborative environment that encourages innovation and growth within her team. Her proficiency in tools like Google Analytics and Google AdWords allows her to make data-driven decisions that optimize marketing performance and drive revenue growth. As a result, Kristen Sasser continues to be a pivotal force in shaping the future of sales enablement and marketing strategies at Decker Communications, aligning them with the evolving needs of the industry and the company’s vision for success.
