Kristen Oates serves as the Corporate Marketing and Customer Experience Manager at Yancey Bros. Co., an esteemed authorized Caterpillar dealership with a robust $1.5 billion brand presence. With over 15 years of experience in the Consumer Packaged Goods sector, Kristen has honed her expertise in...
Kristen Oates serves as the Corporate Marketing and Customer Experience Manager at Yancey Bros. Co., an esteemed authorized Caterpillar dealership with a robust $1.5 billion brand presence. With over 15 years of experience in the Consumer Packaged Goods sector, Kristen has honed her expertise in driving revenue-generating initiatives and implementing cost-minimization strategies that focus on process improvement and customer alignment. Her role encompasses leading the entire marketing function, where she excels in brand development, competitive analysis, and trade promotions, ensuring that Yancey Bros. Co. maintains a competitive edge in the marketplace.
Kristen's strategic vision is complemented by her proficiency in omni-channel media procurement and digital marketing, including the integration of AI technologies to enhance customer engagement and streamline operations. As the primary liaison to the Caterpillar corporate office, she actively participates in various global advisor groups that oversee critical marketing initiatives and brand strategies. Her ability to analyze market trends and consumer behavior enables her to craft targeted marketing strategies that resonate with customers and drive brand loyalty.
In addition to her marketing acumen, Kristen is adept at program management and budget oversight, ensuring that all marketing efforts align with the company's financial objectives. Her commitment to people development fosters a collaborative environment where team members are empowered to contribute to the company's success. With a keen focus on sales management and market planning, Kristen Oates continues to elevate Yancey Bros. Co.'s brand presence and enhance the overall customer experience, making her a pivotal figure in the organization’s growth and innovation.
