Kristen Muir is a seasoned consultant at YES Local Wine Experiences, where she leverages over a decade of expertise in product management and sales operations to elevate the company’s offerings in the luxury wine event sector. With a robust background in finance, Kristen brings a...
Kristen Muir is a seasoned consultant at YES Local Wine Experiences, where she leverages over a decade of expertise in product management and sales operations to elevate the company’s offerings in the luxury wine event sector. With a robust background in finance, Kristen brings a strategic and analytical approach to business development, ensuring that every project is not only creatively executed but also financially viable. Her recent work with The YES Girls has been particularly impactful; she successfully created, tested, and implemented innovative pricing packages for curated wine events in Orange County, CA, achieving an impressive 60% profit margin upon launch.
Kristen's extensive knowledge of the three-tier system in the wine industry allows her to navigate complex regulatory environments and optimize distribution strategies. Her detail-oriented and process-driven mindset ensures that every aspect of event planning, from budgeting and forecasting to inventory management, is meticulously handled. Additionally, her proficiency in tools like Salesforce and Hubspot enhances her ability to execute effective customer relationship management strategies, fostering strong connections with clients and stakeholders alike.
In her role, Kristen excels at trend analysis and sales presentations, utilizing her collaborative nature to engage with diverse teams and drive business process improvements. Her commitment to customer service and her ability to communicate effectively make her an invaluable asset to YES Local Wine Experiences, as she continues to shape memorable wine events that resonate with clients and elevate the brand's reputation in the luxury market.
