As the Marketing Director at Gatlinburg SkyPark, Kristen Lodge leverages over 20 years of sales and marketing expertise to elevate the park's visibility and drive visitor engagement. With a strong commitment to achieving meaningful goals, Kristen has successfully developed and executed comprehensive marketing strategies that...
As the Marketing Director at Gatlinburg SkyPark, Kristen Lodge leverages over 20 years of sales and marketing expertise to elevate the park's visibility and drive visitor engagement. With a strong commitment to achieving meaningful goals, Kristen has successfully developed and executed comprehensive marketing strategies that align with the park's visitation and revenue objectives. Her leadership of the marketing and sales team is characterized by a focus on team building and motivation, fostering an environment where creativity and collaboration thrive.
Kristen's role encompasses a wide array of responsibilities, from overseeing communications and community partnerships to orchestrating events that enhance the visitor experience. Her strategic planning skills enable her to identify innovative approaches to advertising, ensuring that Gatlinburg SkyPark remains a top destination for both locals and tourists. By utilizing targeted email marketing campaigns and engaging web content, she effectively communicates the park's unique offerings, creating a compelling narrative that resonates with diverse audiences.
In addition to her hands-on marketing initiatives, Kristen plays a pivotal role on the Gatlinburg Convention and Visitors Bureau (CVB) Marketing Committee, where she collaborates with industry peers to promote the region as a premier travel destination. Her expertise in customer experience and creative writing further enhances her ability to craft newsletters and promotional materials that capture the essence of Gatlinburg SkyPark. Through her unwavering dedication and innovative mindset, Kristen Lodge continues to make a significant impact on the park's growth and success in the competitive tourism landscape.
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