Kristen Liggins is making significant strides as the BDC Manager at Centennial Subaru, where she is tasked with the exciting challenge of building a new Business Development Center (BDC) from the ground up. With a proven track record in automotive sales and customer retention, Kristen...
Kristen Liggins is making significant strides as the BDC Manager at Centennial Subaru, where she is tasked with the exciting challenge of building a new Business Development Center (BDC) from the ground up. With a proven track record in automotive sales and customer retention, Kristen leverages her extensive expertise in hybrid BDC and internet sales to drive gross profit and enhance the overall customer experience. Her role involves not only overseeing the day-to-day operations of the BDC but also implementing strategic initiatives that align with the dealership's goals.
Kristen's experience spans dealer development across 12 stores, equipping her with a deep understanding of the automotive landscape and the nuances of effective inventory management. She excels in digital retailing, utilizing cutting-edge CRM and lead management processes to optimize customer engagement and conversion rates. Her leadership skills shine through as she recruits and trains new representatives, fostering a team-oriented environment that prioritizes collaboration and continuous improvement.
In her current role, Kristen is focused on key projects that include call tracking and online reputation management, ensuring that Centennial Subaru maintains a competitive edge in the market. She is adept at crafting marketing strategies that resonate with potential customers while also emphasizing deal closure techniques that maximize profitability. With a keen eye for competitive analysis, Kristen is committed to aligning organizational goals with customer needs, ultimately driving success for both the dealership and its clientele. Her enthusiasm for this amazing opportunity at Centennial Subaru is palpable, and she is poised to make a lasting impact in the automotive industry.
