Kristen Kioa serves as the Senior Director of Strategic Marketing at Aetna, where she leverages her extensive expertise in direct marketing and business analysis to spearhead innovative marketing initiatives that drive revenue growth and enhance customer engagement. With a focus on developing complex marketing strategies...
Kristen Kioa serves as the Senior Director of Strategic Marketing at Aetna, where she leverages her extensive expertise in direct marketing and business analysis to spearhead innovative marketing initiatives that drive revenue growth and enhance customer engagement. With a focus on developing complex marketing strategies and operational models, Kristen plays a pivotal role in shaping Aetna's brand awareness and reputation in the highly competitive healthcare landscape. Her customer-centric approach not only cultivates trust and loyalty among clients but also positions Aetna as a leader in the industry.
In her current role, Kristen leads cross-functional teams to execute multi-million dollar marketing campaigns that resonate across diverse regions of the country. Her ability to analyze market trends and competitive landscapes enables her to craft targeted strategies that meet the evolving needs of consumers. Kristen is also accountable for key metrics and financial decisions, ensuring that marketing efforts align with the organization's overall business objectives.
Among her key projects, Kristen has successfully implemented integrated marketing programs that enhance customer experience and drive lead generation. By utilizing her skills in program management and marketing management, she has fostered a culture of innovation within her team, encouraging creative solutions that propel the business forward. Kristen's leadership not only inspires her colleagues but also contributes to Aetna's mission of providing accessible and high-quality healthcare solutions. Through her strategic vision and commitment to excellence, Kristen Kioa continues to make a significant impact on Aetna's growth and success in the marketplace.
