Kristen Ferriere serves as the Senior Brand Licensing & Creative Services Manager at the National Wildlife Federation, where her extensive expertise in creative product development and digital asset management plays a pivotal role in the organization’s mission to protect wildlife and their habitats. In her...
Kristen Ferriere serves as the Senior Brand Licensing & Creative Services Manager at the National Wildlife Federation, where her extensive expertise in creative product development and digital asset management plays a pivotal role in the organization’s mission to protect wildlife and their habitats. In her current role, Kristen is responsible for managing and archiving a vast array of art and photography assets, ensuring that these invaluable resources are not only preserved but also effectively utilized to enhance the Federation's outreach and educational initiatives.
A key aspect of Kristen's work involves determining image copyright language and usage rights, which is crucial for maintaining compliance and protecting the integrity of the Federation's visual assets. She has spearheaded the development of a robust digital asset management system, creating a structured framework that establishes standards for cataloging and maintaining creative assets. This system ensures that all images and graphics are easily accessible to both internal teams and external partners, streamlining workflows and enhancing collaboration across departments.
Kristen's attention to detail and project management skills are complemented by her proficiency in Adobe Creative Suite, digital photography, and graphic design. Her artistic vision and expertise in art direction and image editing enable her to curate compelling visual narratives that resonate with diverse audiences. By leveraging her creative acumen, Kristen not only enhances the National Wildlife Federation's brand identity but also contributes to its overarching goal of fostering a deeper connection between people and nature. Through her innovative approach and dedication to excellence, Kristen continues to drive impactful projects that amplify the Federation's message and mission.
