Kristen Andrews is a dynamic leader in the marketing landscape, currently serving as the Senior Director of Marketing - Strategic Finance at Smartwebs, Inc. With a robust foundation in entrepreneurial success, Kristen has leveraged her experience from building a seven-figure business, TMS Media, to spearhead...
Kristen Andrews is a dynamic leader in the marketing landscape, currently serving as the Senior Director of Marketing - Strategic Finance at Smartwebs, Inc. With a robust foundation in entrepreneurial success, Kristen has leveraged her experience from building a seven-figure business, TMS Media, to spearhead innovative marketing strategies that resonate within the competitive finance sector. At Smartwebs, she is at the forefront of transforming the brand's presence through strategic, data-driven initiatives that not only enhance customer acquisition and retention but also optimize marketing ROI.
Under Kristen's leadership, key projects have included the development of comprehensive brand strategies that align with the company's vision and market demands. Her ability to foster cross-functional collaborations has been pivotal in driving integrated marketing campaigns that effectively engage target audiences across various platforms, including social media and email marketing. Kristen's expertise in strategic finance marketing allows her to navigate complex market dynamics, positioning Smartwebs as a leader in the industry.
Her commitment to team building and leadership has cultivated a high-performing marketing team that thrives on creativity and analytical thinking. Kristen’s public speaking skills further amplify her influence, enabling her to share insights and best practices at industry conferences and events. As she continues to drive Smartwebs' marketing initiatives, Kristen remains dedicated to leveraging her entrepreneurial spirit and strategic acumen to fuel the company's growth and innovation in the ever-evolving financial landscape.
