Kristal Borjas is a seasoned digital marketing executive currently serving as the Senior Account Director at Genius Digital Marketing, where she leverages her extensive expertise to drive impactful strategies for a diverse portfolio of clients. With a strong foundation in strategic client relationships and resource...
Kristal Borjas is a seasoned digital marketing executive currently serving as the Senior Account Director at Genius Digital Marketing, where she leverages her extensive expertise to drive impactful strategies for a diverse portfolio of clients. With a strong foundation in strategic client relationships and resource management, Kristal plays a pivotal role in spearheading digital advertising initiatives across multiple platforms, including Google Ads, META, LinkedIn, Bing, Nextdoor, TikTok, and StackAdapt. Her ability to develop tailored marketing strategies that align with client goals ensures that campaigns not only meet but exceed expectations.
In her current role, Kristal is deeply involved in overseeing key projects that require meticulous project management and cross-functional collaboration. She excels in budget management and campaign optimization, utilizing her skills in reporting and analysis to derive actionable insights that inform future strategies. Her background in e-commerce SEO and social media marketing allows her to create compelling content that resonates with target audiences, enhancing brand visibility and engagement.
Kristal’s unique experience in the funerary industry and the art world adds a rich layer of understanding to her approach, enabling her to navigate complex client needs with empathy and creativity. Bilingual communications further enhance her ability to connect with a broader audience, making her a versatile asset in the digital marketing landscape. As she continues to drive success across various digital marketing channels, Kristal remains dedicated to fostering strong client partnerships and delivering exceptional results that contribute to the growth and success of her clients.
