Krista Stein serves as the Vice President of Marketing & Communications at United Imaging - North America, where she plays a pivotal role in shaping the company's brand presence and strategic direction in the highly competitive medical imaging industry. Reporting directly to the CEO, Krista...
Krista Stein serves as the Vice President of Marketing & Communications at United Imaging - North America, where she plays a pivotal role in shaping the company's brand presence and strategic direction in the highly competitive medical imaging industry. Reporting directly to the CEO, Krista is instrumental in developing and executing comprehensive marketing strategies that not only enhance customer retention but also drive significant business growth. Her expertise in direct marketing and segmentation allows her to craft targeted campaigns that resonate with diverse healthcare stakeholders, from hospitals to outpatient facilities.
Under her leadership, key projects have included the launch of innovative marketing initiatives that leverage mobile devices and digital platforms, ensuring that United Imaging remains at the forefront of technological advancements in the medical field. Krista thrives in complex and ambiguous environments, adeptly navigating challenges to build high-performing teams that are aligned with the company's vision. Her creative direction and management skills have fostered a collaborative culture that encourages innovation and excellence.
In addition to her corporate responsibilities, Krista is an active nonprofit board member and marketing committee chair, where she applies her marketing acumen to drive community engagement and support for vital causes. As a dual citizen of the U.S. and EU, she brings a global perspective to her role, enhancing United Imaging's ability to connect with international markets and stakeholders. Krista's resourcefulness and commitment to linking strategy to execution make her a key asset to the executive management team, positioning United Imaging for continued success in the evolving healthcare landscape.
