Krista Olsen serves as the Senior Director of Marketing at Moms on the Run, where she leverages her extensive background in marketing and her MBA with a concentration in marketing to drive impactful B2C strategies. With over 15 years of marketing experience, including a decade...
Krista Olsen serves as the Senior Director of Marketing at Moms on the Run, where she leverages her extensive background in marketing and her MBA with a concentration in marketing to drive impactful B2C strategies. With over 15 years of marketing experience, including a decade in the pet industry, Krista is adept at creating meaningful connections that resonate with customers and partners alike. Her current role emphasizes a robust digital marketing strategy, where she leads the conversion of the company’s website to WordPress. This transition not only enhances user experience but also incorporates essential search engine optimization (SEO) and Americans with Disabilities Act (ADA) improvements, ensuring that the site is accessible and optimized for search visibility.
Krista is passionate about leveraging analytics to develop comprehensive marketing roadmaps for franchisees, outlining spending strategies, tactical approaches, and anticipated results within the marketing-sales funnel. Her expertise in multi-channel marketing and trade show management allows her to effectively coordinate campaigns that drive engagement and conversion. Additionally, Krista’s commitment to enhancing the human-animal bond is reflected in her strategic initiatives, which aim to foster community and connection among Moms on the Run’s audience. With a keen focus on return on investment (ROI) and a strong foundation in nonprofit organizations, Krista is dedicated to advancing the mission of Moms on the Run while ensuring sustainable growth and success in the competitive landscape of family-oriented fitness programs.
