As the Vice President of Business Development at Questionlab Inc., Krista Joyce is at the forefront of transforming how brands engage with consumers through strategic market research. With a keen focus on the moments of unexpected “brand phenomena” that arise organically from consumer behavior, Krista...
As the Vice President of Business Development at Questionlab Inc., Krista Joyce is at the forefront of transforming how brands engage with consumers through strategic market research. With a keen focus on the moments of unexpected “brand phenomena” that arise organically from consumer behavior, Krista is passionate about uncovering the underlying dynamics that drive these phenomena. Her expertise in brand equity, segmentation, and focus groups enables her to connect disparate insights into cohesive strategies that empower clients to navigate the complexities of consumer sentiment.
At Questionlab Inc., Krista leads key projects that leverage advanced data analytics to provide actionable insights across a diverse range of products and services. Her role involves not only project management and leadership but also fostering regional development initiatives that enhance the company's market presence. By utilizing her skills in strategic insights and sales operations, she ensures that clients receive tailored solutions that resonate with their target audiences.
Krista’s curiosity fuels her commitment to pushing the boundaries of traditional market research. She believes that understanding and predicting consumer-driven brand phenomena can significantly enhance marketing effectiveness. By collaborating with her team of research experts, Krista is dedicated to going beyond the obvious, delivering innovative strategies that help clients anticipate market trends and consumer needs. Her vision is to create a future where brands can seamlessly align with the evolving expectations of their consumers, ultimately driving sustainable growth and brand loyalty.
