As Vice President of Sales & Marketing at Pacific Alliance Capital (PAC Data), Krista Crane plays a pivotal role in driving the company’s growth within the competitive data storage and disaster recovery solutions market. With a robust background in enterprise sales and a deep understanding...
As Vice President of Sales & Marketing at Pacific Alliance Capital (PAC Data), Krista Crane plays a pivotal role in driving the company’s growth within the competitive data storage and disaster recovery solutions market. With a robust background in enterprise sales and a deep understanding of the evolving technology landscape, Krista leads strategic initiatives that position PAC Data as a trusted distributor of cutting-edge data storage systems. Her expertise in SaaS solutions and marketing strategy has been instrumental in enhancing the visibility of PAC's OEM, PAC Storage, which specializes in innovative SAN, NAS, and cloud gateway products.
Under Krista's leadership, key projects have included the launch of the new Scale Out NAS solutions, which have garnered attention for their scalability and efficiency in managing large volumes of data. By leveraging Salesforce.com for data-driven decision-making, Krista ensures that her team is equipped to meet the dynamic needs of clients while delivering exceptional customer service. Her strategic vision not only focuses on expanding PAC Data’s market reach but also emphasizes building long-term relationships with clients, which is crucial in the technology sector.
Krista’s commitment to excellence is further exemplified by her willingness to engage in business travel, fostering face-to-face connections that deepen client trust and collaboration. With a passion for both technology and marketing, she continuously seeks innovative ways to enhance PAC Data's offerings, ensuring the company remains at the forefront of the industry. Her multifaceted skills, combined with a keen understanding of market trends, make her an invaluable asset to PAC Data and its mission to provide reliable data storage solutions.
