Kreya Owens is a dynamic force in the B2B SaaS marketing landscape, currently serving as the Sr. Director of Global Digital and Demand Center at OneTrust. In this pivotal role, Kreya leads a talented team of over 20 professionals, driving innovative global campaign strategies and...
Kreya Owens is a dynamic force in the B2B SaaS marketing landscape, currently serving as the Sr. Director of Global Digital and Demand Center at OneTrust. In this pivotal role, Kreya leads a talented team of over 20 professionals, driving innovative global campaign strategies and execution that have propelled the company’s annual recurring revenue (ARR) from $20 million to an impressive $400 million in just under six years. Her expertise in account-based marketing (ABM) and e-commerce has been instrumental in crafting customer-centric, data-driven digital campaigns that resonate with target audiences and generate measurable results.
Kreya’s strategic vision is complemented by her extensive martech knowledge, allowing her to implement cutting-edge tools and frameworks that enhance tracking, attribution, and sales alignment. By fostering a sustainable team culture that prioritizes collaboration and growth, she has transformed her demand teams into market leaders, ready to tackle the challenges of an ever-evolving digital landscape. Her commitment to building talent within her teams ensures that the next generation of marketers is equipped with the skills necessary to thrive in a competitive environment.
In addition to her leadership capabilities, Kreya excels in social media marketing, market research, and email marketing, leveraging these skills to create impactful marketing strategies that drive engagement and conversion. Her proficiency in project planning and business strategy further solidifies her role as a key player in OneTrust’s growth journey, making her a respected leader and innovator in the industry.
