As the Chief Marketing Officer at United Way of Southwestern Pennsylvania, Kitty Julian plays a pivotal role in shaping the organization’s narrative and outreach strategy. With a strong foundation in project management and storytelling, Kitty effectively communicates the mission of United Way, which is to...
As the Chief Marketing Officer at United Way of Southwestern Pennsylvania, Kitty Julian plays a pivotal role in shaping the organization’s narrative and outreach strategy. With a strong foundation in project management and storytelling, Kitty effectively communicates the mission of United Way, which is to mobilize the caring power of individuals, businesses, and organizations across Allegheny, Butler, Westmoreland, Fayette, and Southern Armstrong counties. Her expertise in media relations and public relations allows her to craft compelling campaigns that resonate with diverse audiences, driving engagement and support for critical community initiatives.
Currently, Kitty is spearheading several key projects aimed at enhancing the visibility of United Way’s impact in the community. One of her notable initiatives includes the development of a comprehensive marketing strategy that integrates digital platforms, such as social media and blogging, to amplify the organization’s message. By leveraging her skills in market research, she identifies trends and community needs, ensuring that United Way's programs are not only relevant but also impactful.
In addition to her strategic oversight, Kitty is dedicated to training and mentoring her team, fostering a culture of creativity and collaboration. Her passion for storytelling shines through in her publications, where she highlights success stories that illustrate the transformative power of philanthropy. Outside of her professional endeavors, Kitty enjoys spending quality time with her family, engaging in soccer, and nurturing her culinary skills, all of which reflect her commitment to building strong community connections both personally and professionally.
