Kirsty Bell serves as the Head of Marketing (EMEA) at Forter, where she leverages her extensive expertise in digital marketing to drive growth and innovation in the rapidly evolving landscape of fraud prevention. With over a decade of experience, including six years dedicated to scaling...
Kirsty Bell serves as the Head of Marketing (EMEA) at Forter, where she leverages her extensive expertise in digital marketing to drive growth and innovation in the rapidly evolving landscape of fraud prevention. With over a decade of experience, including six years dedicated to scaling B2B SaaS companies, Kirsty excels in developing data-driven marketing strategies that resonate with diverse audiences. At Forter, she leads key initiatives aimed at enhancing brand visibility and customer engagement across the EMEA region, focusing on integrated marketing campaigns that effectively communicate the value of Forter's real-time automated fraud protection solutions.
Kirsty's hands-on approach to leadership fosters a collaborative environment where creativity and analytical thinking thrive. She is instrumental in building high-performing marketing teams that are adept at executing comprehensive digital strategies, from SEO to social media engagement. Her proficiency in copywriting and marketing communications ensures that Forter's messaging is not only compelling but also aligned with the needs of online merchants and marketplaces facing increasing challenges in fraud prevention.
Under her guidance, Forter has launched several successful projects that highlight the company's commitment to innovation and customer-centricity. By utilizing advanced CRM tools and digital media platforms, Kirsty has been able to enhance customer journeys and drive conversion rates, ultimately contributing to the company's mission of providing seamless and secure online transactions. As a passionate advocate for the intersection of technology and marketing, Kirsty continues to push boundaries, positioning Forter as a leader in the fraud prevention industry while nurturing a culture of growth and excellence within her team.
