Kirstie Maryott, known affectionately as "KPM," is a Senior Strategist at Wieden + Kennedy, where she brings over 13 years of experience in brand stewardship and strategic communications to the table. In her current role, Kirstie plays a pivotal part in shaping the narratives of...
Kirstie Maryott, known affectionately as "KPM," is a Senior Strategist at Wieden + Kennedy, where she brings over 13 years of experience in brand stewardship and strategic communications to the table. In her current role, Kirstie plays a pivotal part in shaping the narratives of some of the world’s most beloved brands, including Spotify, Delta Air Lines, Equinox Fitness, Fox Sports, and Michelob. Her expertise spans a diverse range of categories—from consumer goods like ketchup to the dynamic world of travel and fitness—allowing her to approach brand development with a unique and multifaceted perspective.
Kirstie's work is characterized by her commitment to creative exploration and innovation. She thrives in collaborative environments, working alongside a talented team that challenges her to think outside the box and push the boundaries of traditional advertising. Her skills in brand architecture, qualitative research, and digital strategy enable her to craft compelling narratives that resonate with audiences and drive engagement. Whether she’s developing interactive marketing campaigns or conducting strategic planning sessions, Kirstie’s focus remains on building authentic connections between brands and consumers.
Currently, she is involved in key projects that leverage digital marketing strategies to enhance brand visibility and consumer loyalty. By integrating insights from qualitative research and strategic communications, Kirstie ensures that each campaign not only meets business objectives but also fosters a deeper emotional connection with the target audience. Her playful yet thoughtful approach to brand stewardship continues to set her apart in the industry, making her a valuable asset to Wieden + Kennedy and the clients she serves.
