Kira Sandiford is a dynamic leader in the outdoor industry, currently serving as the Development Director for the Central Oregon Trail Alliance (COTA). With a deep-rooted passion for public lands and trail stewardship, Kira brings a wealth of experience and expertise to her role. At...
Kira Sandiford is a dynamic leader in the outdoor industry, currently serving as the Development Director for the Central Oregon Trail Alliance (COTA). With a deep-rooted passion for public lands and trail stewardship, Kira brings a wealth of experience and expertise to her role. At COTA, she is instrumental in planning, leading, and executing comprehensive fundraising activities that are vital for the organization’s growth and sustainability. Her strategic vision encompasses securing grants, cultivating relationships with individual donors and corporate sponsors, and enhancing COTA's membership base through innovative fundraising campaigns.
Kira's background includes eight years at REI, where she honed her skills in project management, public relations, and sales campaigns. This experience has equipped her with a unique understanding of the outdoor retail landscape and the importance of community engagement in fostering a culture of stewardship. Her key responsibilities at COTA involve not only the strategic planning and execution of fundraising initiatives but also ensuring compliance with grant requirements and maintaining robust reporting practices.
Kira's adaptability and leadership capabilities shine through her ability to manage diverse teams and engage stakeholders effectively. As a Wilderness First Responder, she is committed to safety and preparedness in outdoor environments, further enhancing her credibility in the field. With her exceptional public speaking skills, Kira is adept at advocating for COTA’s mission, inspiring others to join in the effort to protect and enhance Central Oregon’s trails. Through her work, Kira Sandiford exemplifies the intersection of passion and professionalism, driving meaningful impact in the outdoor community.
