Kip Redfern serves as the President of Redfern Enterprises LTD, where he spearheads the development and marketing of innovative household products that have gained traction across major retail platforms, including QVC, QVC.UK, HSN, and The Shopping Channel (TSC). With a robust background in product development,...
Kip Redfern serves as the President of Redfern Enterprises LTD, where he spearheads the development and marketing of innovative household products that have gained traction across major retail platforms, including QVC, QVC.UK, HSN, and The Shopping Channel (TSC). With a robust background in product development, Kip has successfully guided numerous items from concept to market, establishing long-term brands that resonate with consumers. Notable projects under his leadership include Eurosteam Products, renowned for their cutting-edge steam technology, and Silk Impressions Bedding, which combines luxury with practicality. Additionally, Kip has played a pivotal role in launching health and relaxation products like Backplus and fitness-oriented items such as iQ Heat and Shower Me.
At Redfern Enterprises, Kip leverages his extensive expertise in marketing strategy and event management to drive brand visibility and consumer engagement. The company is recognized as a leader in professional marketing and live demonstration products, participating in over 350 consumer trade shows across Canada and the USA annually. This hands-on approach not only enhances product exposure but also fosters direct consumer interaction, allowing for immediate feedback and adaptation to market trends. Kip’s strategic planning and competitive analysis skills enable him to navigate the dynamic landscape of consumer electronics, health and beauty, housewares, and fitness products effectively. Through his leadership, Redfern Enterprises continues to innovate and expand its portfolio, ensuring that each new offering meets the evolving needs of modern households while maintaining a commitment to quality and customer satisfaction.
