Kimberly Stanford serves as the Director of Analytics at Horizon Media, where she leverages her extensive expertise in both quantitative and qualitative methodologies to drive marketing performance and strategic decision-making. With a strong foundation in SQL, SAS, Tableau, and Python, Kimberly excels at transforming complex...
Kimberly Stanford serves as the Director of Analytics at Horizon Media, where she leverages her extensive expertise in both quantitative and qualitative methodologies to drive marketing performance and strategic decision-making. With a strong foundation in SQL, SAS, Tableau, and Python, Kimberly excels at transforming complex data sets into actionable insights that inform category and brand analyses. Her passion for data exploration enables her to uncover patterns that not only enhance current marketing strategies but also lay the groundwork for future initiatives.
At Horizon Media, Kimberly leads key projects that integrate cross-channel analytics, focusing on optimizing client campaigns through robust test-learn-apply strategies. Her ability to synthesize customer insights and competitive intelligence allows her to deliver tailored recommendations that resonate with diverse audiences. By employing advanced segmentation techniques, she ensures that marketing efforts are not only effective but also efficient, maximizing ROI for clients across various sectors, including B2B.
In her role, Kimberly collaborates closely with cross-functional teams, fostering a culture of data-driven decision-making that empowers stakeholders at all levels. Her leadership skills shine as she guides teams through complex program management tasks, ensuring that analytics initiatives align with broader business objectives. With a proven track record as both a client and vendor consultant, Kimberly brings a unique perspective to her work, making her an invaluable asset to Horizon Media and its clients. Her commitment to continuous improvement and innovation in analytics positions her as a thought leader in the industry, dedicated to unlocking the full potential of data in marketing.
