Kim Scanlan is a dynamic Senior Product Designer at American Girl, where her creative vision and expertise in children's apparel and accessories come to life. With a robust background in art, illustration, and fashion design, Kim specializes in designing soft goods that resonate with the...
Kim Scanlan is a dynamic Senior Product Designer at American Girl, where her creative vision and expertise in children's apparel and accessories come to life. With a robust background in art, illustration, and fashion design, Kim specializes in designing soft goods that resonate with the brand's core mission of empowering young girls. Her work spans multiple lines, including Truly Me, World by Us, Historical Characters, WellieWishers, and various licensing partnerships, allowing her to craft unique and engaging products that reflect the diverse interests and personalities of today's youth.
In her role, Kim not only designs doll and girl apparel but also develops character personalities and narratives that enhance the overall storytelling experience of each collection. This involves a deep understanding of market trends and customer preferences, ensuring that each piece not only meets aesthetic standards but also inspires confidence and character in young girls. Her collaborative approach extends to working closely with licensing partners, where she excels in presenting innovative design concepts and ensuring cohesive branding across all sub-brands.
Kim's proficiency in tools such as Adobe Illustrator, Photoshop, and InDesign, combined with her ability to create detailed tech packs and spec sheets, ensures that her designs are both visually stunning and technically sound. Her strong presentation skills and keen eye for visual styling further enhance her contributions to the team. As a passionate advocate for fostering strength and resilience in the next generation of women, Kim Scanlan continues to make a significant impact at American Girl, blending creativity with purpose in every project she undertakes.
