As the Chief Marketing Officer at AfterShokz, Kim Fabiano Fassetta exemplifies a dynamic leadership style that merges creativity with strategic acumen. With over 15 years of experience in business development, brand strategy, and product marketing, Kim has successfully managed a robust team of over 30...
As the Chief Marketing Officer at AfterShokz, Kim Fabiano Fassetta exemplifies a dynamic leadership style that merges creativity with strategic acumen. With over 15 years of experience in business development, brand strategy, and product marketing, Kim has successfully managed a robust team of over 30 professionals while overseeing a $70 million North American business unit. Her entrepreneurial spirit and growth mindset have been instrumental in pioneering innovative marketing strategies that drive brand awareness and customer engagement.
Under Kim's guidance, AfterShokz has not only maintained but thrived with an impressive 50% year-over-year growth, even amidst the challenges posed by the pandemic. By prioritizing employee well-being, she ensured that her team remained intact with full salaries and benefits, fostering a culture of loyalty and resilience. Kim's strategic vision has led to the successful expansion of the brand's specialty, retail, and club business, effectively enhancing distribution channels and direct-to-consumer (DTC) marketing initiatives.
Kim's expertise in public relations, corporate branding, and strategic partnerships has positioned AfterShokz as a leader in the audio industry. She has been pivotal in developing B2B channel strategies for multi-product commercial lines, leveraging her skills in digital marketing and content strategy to create compelling narratives that resonate with diverse audiences. With a passion for storytelling and community building, Kim continues to cultivate relationships that not only elevate the AfterShokz brand but also create opportunities for growth and innovation in the ever-evolving marketplace.
