Kiira Mancasola serves as the Head of Integrated Marketing at Carta, where she plays a pivotal role in advancing the company’s mission to unlock the power of equity ownership for more people in more places. With a robust background in full-stack marketing, Kiira is passionate...
Kiira Mancasola serves as the Head of Integrated Marketing at Carta, where she plays a pivotal role in advancing the company’s mission to unlock the power of equity ownership for more people in more places. With a robust background in full-stack marketing, Kiira is passionate about brand building and demand generation, particularly within complex industries that require innovative go-to-market strategies. Her expertise spans various facets of marketing, including performance marketing, lifecycle management, and event strategy, allowing her to create cohesive campaigns that resonate with diverse audiences.
At Carta, Kiira leads key projects that integrate performance metrics with creative storytelling, ensuring that every touchpoint reflects the brand’s commitment to equity and accessibility. She is adept at leveraging data-driven insights to inform her strategies, driving demand generation efforts that not only attract new customers but also foster long-term relationships. Her skills in creative writing, copywriting, and social media marketing enable her to craft compelling narratives that engage stakeholders and elevate the brand’s presence in the market.
Kiira is particularly focused on challenging the status quo, pushing the boundaries of traditional marketing approaches to create impactful experiences. By harnessing her research and editorial skills, she ensures that Carta's messaging is not only persuasive but also grounded in the realities of the industries they serve. As she continues to lead integrated marketing initiatives, Kiira remains committed to empowering individuals and organizations through the transformative potential of equity ownership.
